Direct Mail Campaign
At Project Lead The Way, I designed a dynamic and engaging direct mail piece to celebrate National Paper Airplane Day. This distinctive bifold mailer featured a carefully crafted layout with an interior pocket that held a custom-designed paper airplane template. The interactive nature of the design invited recipients to fold and fly their paper airplanes, creating a memorable hands-on experience. By combining playful creativity with purposeful design, this project effectively highlighted the organization’s innovative approach to STEM education while capturing the attention of its audience in a fun and interactive way.
Project Lead The Way | May 2024
Paper airplane front
