Visual Identity
In Design IIA, I was challenged to develop a cohesive visual identity for a UNESCO World Heritage Site. I selected Chartres Cathedral and focused on creating assets that balanced its timeless heritage with a modernized aesthetic. Utilizing a limited color palette and identity-specific motifs, I designed a suite of materials that maintained a sense of classic elegance while bringing it into the contemporary world. Below are the visual identity elements, including initial logo concepts, refined designs, and the final deliverables.
The Mason Gross School of the Arts | September 2022
Brand guidelines
Initial logo iterations
Final logo
Final social icon
Business cards
Home page
About page
Souvenir postcard
