Visual Identity Project
In Design IIA, we were challenged to develop a cohesive visual identity for a UNESCO World Heritage Site. I selected Chartres Cathedral and focused on creating assets that balanced its timeless heritage with a modernized aesthetic. Utilizing a limited color palette and identity-specific motifs, I designed a suite of materials that maintained a sense of classic elegance while feeling contemporary. Below are the visual identity elements, including initial logo concepts, refined designs, and the final deliverables.
The Mason Gross School of the Arts | September 2022
Brand guidelines
Initial logo iterations
Final logo
Final social icon
Business cards
Home page
About page
Souvenir postcard
